Our Impac
Here is a snapshot of our impact and what we aim to achieve! This page presents the data, achievements, and targets that shape our sustainable innovation strategy, along with the action plans we are pursuing to make progress. We have chosen to share this information voluntarily because we believe transparency is the strongest driver of progress.
Our 2025 Highlights
Purpose
- B Corp certification achieved
- Canada’s Best Managed Companies recognition – Platinum Club member
- PSC (Pet Sustainability Coalition) accreditation
- Publication of our first voluntary impact report
- Redesign of our corporate values
People
- Employee Net Promoter Score (eNPS) of 51.1 (April 2026 survey)
- Health and Safety Week celebrated at all our sites
- More than 14 million steps and 10,000 km travelled during our annual step challenge
- Enhanced employee benefits: RRSP and veterinary coverage
Products
- Carbon Shield™: the power of activated carbon to neutralize odours
- OdourLock® Lightweight™: a formula made with 90% repurposed industrial residuals
- OdourLock® maxCare™: granules that help detect feline urinary issues
- Eco-design: recyclable* packaging increased from 89.8% to 95% (w/w) between 2024 and 2025
*where recycling facilities exist
Planet
- 99.9% renewable electricity at all our sites
- Our first audited carbon inventory and a 13.1% reduction in our carbon footprint across Scopes 1, 2, and 3.
(compared with the 2023 baseline year) - 84% of our production residuals diverted from disposal through our Zero Waste Programme
Partners
- More than 2,000 cats helped through our support for local animal shelters (equivalent to 16,380 kg of litter)
- More than 12 local causes supported
- 57% of our purchases are made from suppliers that completed a selfassessment of their ESG practices
(By purchase value and for suppliers with more than CAD $450,000 in annual purchases) - +3.8 points in customer satisfaction (NPS) between 2025 and 2026 (52.2 → 56.0)
2027 Targets
- Publish our impact report again in spring 2028, measuring our ESG data annually.
- Obtain data and establish targets for our three acquired business units (IADL, IABC, ICNH).
Action Plans
- Measure our ESG data annually, present the 2026 results to our executive committee and governance bodies, and then communicate them to our employees (intranet summary, team meeting).
- Collect data from the three post-acquisition business units to establish tailored targets.
2027 Targets
- Health and safety: reduce our total recordable incident rate (TRIR) from 2.85 in 2025 to 2.00.
- Employee satisfaction: increase our employee Net Promoter Score (eNPS) from 51.1 to 55 (+7.6%).
- Skills development: record 2,000 hours of training by 2027.
Action Plans
- Health and safety: standardize our OHS practices across all sites, strengthen training, deploy safer equipment, and launch a hazard identification and prevention campaign.
- Employee satisfaction: offer quarterly training (mental health and other topics), align our employment conditions with the market, organize plant activities based on employee surveys, and identify the causes of employee turnover.
- Skills development: implement personalized development plans, train 75% of our managers in management best practices, and deploy training activities for all employees.
2027 Targets
- Packaging: increase the proportion of our theoretically recyclable packaging from 95% to 99% (w/w).
- Innovation: launch a second reduced-impact formula validated through a life cycle assessment (LCA), following the first in 2025 (Lightweight).
Action Plans
- Packaging: find a recyclable solution for our laminated handle bags, reduce the mass of other packaging, assess reusable packaging projects, and increase the proportion of postconsumer recycled (PCR) material in our rigid plastic products.
- Innovation: operationalize our innovation committee, launch the “3,000 Ideas” programme, develop biomass-based formulas (wheat or corn residuals for sWheat Scoop, biomass for OdourLock and Classic), and explore lighter alternative minerals.
2027 Targets
- Carbon: reduce our carbon intensity (Scopes 1, 2, and 3) by 15% compared with 2025, following a 12.9% decrease since 2023, and complete a full GHG inventory for our three new entities.
- Energy: reduce our energy intensity by 10%, from 114 MJ/unit in 2025 to 103.
- Waste: increase our waste diversion rate from 84.5% to 88% (+4.5%) across all our plants.
Action Plans
- Carbon: complete a GHG inventory (Scopes 1, 2, and 3) for our three new entities and test doublestacked container transport with lightweight products.
- Energy: analyze the energy efficiency of our older facilities, repair energy leaks, schedule lighting and ventilation based on actual use, and progressively replace natural gas with electricity.
- Waste: conduct a waste characterization analysis at all our plants, train employees in waste sorting, and find new recovery partners for our major waste streams (e.g., paint tanks).
2027 Targets
- Customer satisfaction: increase our Net Promoter Score (NPS) from 52.2 in 2025 to 60.
- Social commitment: support more than 3,000 cats locally through litter donations distributed across all our sites.
- Responsible sourcing: increase our supplier assessment rate from 57% to 80% (by raw material purchase value).
Action Plans
- Customer satisfaction: reduce claim processing times to 7–10 days, enhance our training and marketing tools, and improve communication about logistics lead times.
- Community commitment: adopt and communicate our commitment policy, build partnerships with new local shelters (beyond Boucherville), and diversify our litter donations (corn cob, clay).
- Responsible sourcing: update, publish, and operationalize our responsible sourcing policy, conduct supplier risk analyses and ESG assessments, and deepen the assessment of suppliers deemed at risk.
